Does finger pointing really work?
I’m a bit frustrated at my friends in the Alkaline, Ionized water industry.
As best as we can determine, somewhere between 3-5% of the US has heard of Alkaline, Ionized water. An even smaller percentage of those have taken the plunge so to speak.
Why? Well how about some history.
Many of that 3-5% were introduced by a Kangen/Enagic rep. They were the first company marketing into the US 8-10 years ago and had wide open, competitor-less terrain ahead of them. Most of them are good, honest people who have done a ton to increase awareness.
But in the last few years, things have changed across the industry and it’s beginning to remind me of a grade school playground.
We know the water works. In nearly every case when the “drinker” wants to improve, they do because the body is allowed to heal itself. It’s amazing what happens when we stop tearing ourselves down.
So 5 yrs ago, the client who had been drinking the water for a while had 2 choices. Keep feeling good and improving or go back to the way they were. To maintain improvement, they had to come up with $4000 to purchase the ionizing machine. A few could, but many could not.
Enagic was OK with that because there were a couple hundred million more people suffering out there to find.
But then the competitors showed up with a brilliant marketing plan. Build a great web platform with lots of info, add some video demos showing how their ionizer produced better water, hype bigger is better, keep the cost below Enagic and most importantly, get to the top of Google searches.
But few people will drop a couple of grand on something they’ve never tried themselves. So how do they drive awareness. Easy…use the legwork of Enagic distributors. When the client is told $4000, they search for alternatives, find a company with a video showing their product is just as good, if not better, than what they’ve been drinking with a 60-day money back guarantee and all for 2/3 the cost.
It’s a no-brainer.
But what happens when there are numerous “other” companies doing the same thing? Then you point fingers and say “they aren’t as good as we are.”
If you’re really dishonest, you set up a non-biased review website like Ionizersreview.com and funnel everyone toward your machine by slighting others. All while saying you have no financial interest. Which makes the competition spend precious time defending themselves and putting down the others in response.
In the meantime, those who need the water are left confused. [Here's the secret by the way...they all work]
A few truly wonderful people have done great over the years actually maintaining a non-biased approach. They’ve typically stocked a variety of machines and given clients excellent consultation on what would work the best for them and their unique situation.
That was my plan…but not now. The major manufacturers/importers are beginning to require distributors pick a team. We either stock theirs and theirs only or we can’t have any.
So instead of fighting together against the nearly overwhelming flood of big pharma and food production money, they are fighting themselves.
They are so focused on tearing each other down they don’t even notice the pharma and food types watching from beyond the playground fence with a satisfied smile.
